Radio creates hometown celebrities or “stars” if you will. These stars are of the local variety. Granted, you and I know that we are not “stars” but the average listener may not see it that way. So visibility is very important… but accessibility is even more important. The listener needs to know he/she can approach any of these “stars”. Most people like to know that “their” radio station is the best and biggest. To that end, when there is a station event or concert, “the more the merrier” should be the norm … staff members - on air, sales, receptionist ... as many, if not all staff members should plan to attend concerts, station parties, promotional events, fund raisers etc. ANY EVENT (shy of a funeral) is a promotional opportunity, USE them and make the station appear BIGGER THAN LIFE.

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